UE X : Experience design

Summary

Experience Design examines the effects of digitalization on architectural typologies in the contemporary city. The course questions traditional typologies by focusing on an understanding and re-design of social, geographic, temporal and emotional experiences.

Content

Keywords

design thinking, generative artificial intelligence, human-machine interaction, empathy, ethnography, iterative prototyping, convergent thinking, divergent thinking, team collaboration, design genealogy, analogy, style, experience design

Learning Outcomes

By the end of the course, the student must be able to:

• Identify issues of experience design in relation to an actual typology.
• Perform rigorous analysis of the problem space and map the stakeholders, spatial flows, temporal journeys, and touch points involved in the experience.
• Develop alternative design concepts for future experiences.
• Translate experience concepts into meaningful architectures through iterative prototyping at appropriate scales and levels of granularity.
• Create convincing arguments and visual evidence for the design propositions.

Transversal skills

• Collect data.
• Design and present a poster.
• Set objectives and design an action plan to reach those objectives.
• Make an oral presentation.

Teaching methods

Presentations, Mapping exercises, Hands-on design activities, Design reviews, Group projects.

Expected student activities

Group discussion, Case studies, Mapping, Sketching, Designing, Design Reviews, Pin-Up, Desk Crits.

Assessment methods

Grading will be based upon the quality of the projects in the exercises (30%), in the midterm review (20%) and in the final review (50%). Projects will be reviewed and assessed based on their conceptual strength, the coherence of their translation into prototypes, their narrative clarity and experiential power, and the persuasiveness of their communication, both orally and through the presented artifacts.

Supervision

Resources

Bibliography

Huang, J., Future Space: A New Blueprint for Business Architecture, Harvard Business Review (April 2001): 149-157.

Pine, J. and Gilmore, J. (1999) The Experience Economy, Harvard Business School Press, Boston, 1999.

Cziksentmihalyi, M. (1990). Flow: The Psychology of optimal experience. New York: Happer and Row.

Dewey, J. (1934). Art as experience. New York: Perigee.

Diller, S., Shedroff, N., & Rhea, D. (2006). Making meaning: How successful businesses deliver meaningful experiences. CA: New Riders.

Sergei Eisenstein, The Film Sense, translated and edited by Jay Leyda, Faber and Faber, London, 1943 (1986 edition).

Hutchinson-Guest, Ann. (1989). Choreo-Graphics; A Comparison of Dance Notation Systems from the Fifteenth Century to the Present. New York: Gordon and Breach.

Lev Kuleshov, Kuleshov on Film, translated and edited by Ro- bert Levaco, University of California Press, Berkeley, California, 1974, pp. 49-50.

Laban, Rudoph. (1928). Schrifttanz. Wein: Universal.

Norman, D. A. (1988). The design of everyday things. New York: Double Day Dell.

Shedroff, N. (2001). Experience design. Indiana: New Riders.

Shostack, G. Lynn. "Designing Services that Deliver", Harvard Business Review, vol. 62, no. 1 January - February 1984, pp 133-139.

Tschumi, Bernard. The Manhattan Transcripts. New York: St. Martin's Press, 1981.

Tufte, Edward R (2001) [1983], The Visual Display of Quantitative Information (2nd ed.), Cheshire, CT: Graphics Press.

Ressources en bibliothèque

• Making meaning / Diller
• Manhattan Transcripts / Tschumi
• Art as an experience / Dewey
• Choreo-Graphics / Hutchinson-Guest
• The design of everyday things / Norman
• The experience economy / Pine
• Flow: the psychology of optimal experience / Cziksentmihalyi
• The film sense / Eisenstein
• The Visual Display of Quantitative Information / Tufte
• Experience design / Shedroff