Fiches de cours

Entrepreneurship & new venture strategy

MGT-413

Enseignant(s) :

Pan Nettra Danette

Langue:

English

Withdrawal

It is not allowed to withdraw from this subject after the registration deadline.

Summary

This class is the foundational course in entrepreneurial management. This course provides a practical and theoretical overview of the iterative and experimental entrepreneurial process: from opportunity recognition to developing a viable, desirable and feasible business concept.

Content

Keywords

Entrepreneurship, New Firms, Technology Commercialization, Ideation, Prototyping, Lean Startup

Learning Outcomes

By the end of the course, the student must be able to:

Transversal skills

Teaching methods

Assessment methods

Continuous assessment combining:

40% New venture project (oral presentations and written report)

20% Classroom participation

40% Individual assignments

Supervision

Office hours Yes
Assistants Yes
Forum No
Others Office hours upon request

Resources

Virtual desktop infrastructure (VDI)

No

Bibliography

Resources for reading reflection & critique

Session 1: Introduction to entrepreneurship

Session 2: Identifying venture opportunities

Session 4: Developing a value proposition for your customer

Session 6: Basics of (entrepreneurial) marketing

Session 7: Delivering your value proposition (business model design)

Session 8: Reaching your customer (marketing tactics)

Session 10: Basics of strategy

Session 11: Finance and fundraising

Session 12: Surviving growth & success

Practical resources

Identifying venture opportunities (developing value propositions, discovering customers)

Marketing basics

Marketing tactics (growth)

Finance & Fundraising

Speaking to investors

Social entrepreneurship

Other resources

Ressources en bibliothèque
Websites
Moodle Link

Dans les plans d'études

  • Management, technologie et entrepreneuriat, 2019-2020, Master semestre 2
    • Semestre
      Printemps
    • Forme de l'examen
      Pendant le semestre
    • Crédits
      4
    • Matière examinée
      Entrepreneurship & new venture strategy
    • Nombre de places
      60
    • Cours
      3 Heure(s) hebdo x 14 semaines
  • Management, technologie et entrepreneuriat, 2019-2020, Master semestre 4
    • Semestre
      Printemps
    • Forme de l'examen
      Pendant le semestre
    • Crédits
      4
    • Matière examinée
      Entrepreneurship & new venture strategy
    • Nombre de places
      60
    • Cours
      3 Heure(s) hebdo x 14 semaines
  • Gestion de l'énergie et durabilité, 2019-2020, Master semestre 2
    • Semestre
      Printemps
    • Forme de l'examen
      Pendant le semestre
    • Crédits
      4
    • Matière examinée
      Entrepreneurship & new venture strategy
    • Nombre de places
      60
    • Cours
      3 Heure(s) hebdo x 14 semaines
  • Gestion de l'énergie et durabilité, 2019-2020, Master semestre 4
    • Semestre
      Printemps
    • Forme de l'examen
      Pendant le semestre
    • Crédits
      4
    • Matière examinée
      Entrepreneurship & new venture strategy
    • Nombre de places
      60
    • Cours
      3 Heure(s) hebdo x 14 semaines
  • Mineur en Management, technologie et entrepreneuriat, 2019-2020, Semestre printemps
    • Semestre
      Printemps
    • Forme de l'examen
      Pendant le semestre
    • Crédits
      4
    • Matière examinée
      Entrepreneurship & new venture strategy
    • Nombre de places
      60
    • Cours
      3 Heure(s) hebdo x 14 semaines

Semaine de référence

LuMaMeJeVe
8-9
9-10
10-11
11-12
12-13
13-14
14-15
15-16
16-17
17-18
18-19
19-20
20-21
21-22
En construction
Cours
Exercice, TP
Projet, autre

légende

  • Semestre d'automne
  • Session d'hiver
  • Semestre de printemps
  • Session d'été
  • Cours en français
  • Cours en anglais
  • Cours en allemand