MGT-201 / 2 crédits

Enseignant: Bergamini Enrico

Langue: Anglais

Remark: Une seule inscription à un cours SHS+MGT autorisée. En cas d'inscriptions multiples elles seront toutes supprimées sans notification.


Summary

This course introduces entrepreneurship through the process of startup creation and technology commercialization. Working in teams, students identify opportunities, interview potential customers, and develop innovative startup concepts using modern entrepreneurial methods.

Content

The course covers several steps of the entrepreneurial process. Topics include opportunity identification, customer discovery and interviews, value proposition design, business models, technology commercialization, startup financing, and fundraising strategies. Throughout the semester, students work in teams to develop and validate a startup idea by applying modern entrepreneurial methods.

Keywords

Entrepreneurship, startup, entrepreneurial mindset, business model innovation, technology commercialization.

Learning Prerequisites

Required courses

None. If you have already taken the MGT-203, you cannot take this course.

Recommended courses

No specific courses recommended

Learning Outcomes

By the end of the course, the student must be able to:

  • Identify and evaluate entrepreneurial opportunities.
  • Analyze customer needs through interviews and customer discovery methods.
  • Develop and iterate a startup business model.
  • Assess / Evaluate markets and competitors for innovative products and services.

Transversal skills

  • Evaluate one's own performance in the team, receive and respond appropriately to feedback.
  • Access and evaluate appropriate sources of information.
  • Make an oral presentation.
  • Continue to work through difficulties or initial failure to find optimal solutions.
  • Demonstrate the capacity for critical thinking

Teaching methods

The course combines lectures, guest speakers, case studies, startup projects, group work, customer interviews, and classroom presentations. Students gain hands-on experience with the entrepreneurial process by developing, testing, and refining a startup concept throughout the semester.

Expected student activities

This is a highly interactive and process-based course in which each session builds on the previous one. Student teams develop a startup concept through iterative experimentation, including customer interviews and continuous feedback. Regular attendance and active participation are therefore essential to ensure effective collaboration and project progress. Teams will be formed in Session 3, making attendance on Tuesday, 22nd September 2026, from 1:15 to 3:00 pm mandatory.

Assessment methods

60% New venture project

25% Peer-to-peer feedback

15% Class participation

Supervision

Office hours No
Assistant.e.s Yes
Forum No

Resources

Virtual desktop infrastructure (VDI)

No

Bibliography

Relevant articles provided by instructor.

Moodle Link

Dans les plans d'études

  • Semestre: Automne
  • Nombre de places: 40
  • Forme de l'examen: Pendant le semestre (session d'hiver)
  • Matière examinée: Introduction to entrepreneurship
  • Cours: 2 Heure(s) hebdo x 14 semaines
  • Type: obligatoire

Semaine de référence

Mardi, 13h - 15h: Cours ODY-10020

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