CS-490 / 3 crédits

Enseignant: Wegmann Alain

Langue: Anglais


Summary

We teach how to "design" a business initiative. Students work in groups on a project of their choice. We develop insights with business and system thinking literature. Concrete fieldwork outside class and substantial readings are necessary.

Content

Keywords

Business services, IT services, business design, innovation in startups, revolutionary ventures and corporate initiatives, entrepreneur profiles.

 

Business design, service design, SEAM modeling (service models, supplier-adopter relationship, motivation models)

 

Segmentation, value networks, PESTLE analysis, 5 forces, core competency, coopetition, blue ocean, transaction cost.

Integrated marketing concept, SWOT analysis, strategy canvas.

New technology adoption, crossing-the chasm, decision making units.

Pricing strategy, cashflow management, break-event time

Systems thinking, homeostasis, appreciative system.

Psychological types, epistemology, ontology, axiology (ethics and aesthetics).

 

Learning Outcomes

By the end of the course, the student must be able to:

  • Create a precise and detailed description for a new business design
  • Analyze environmental as well as organizational factors in a business design
  • Design a business model in details (service, value, finance)
  • Assess / Evaluate alternative business strategies
  • Synthesize multiple marketing theories (from seminal publications)
  • Represent the key concepts of a business design (ecosystem, value, finance)
  • Interpret evidences collected through extensive interviews
  • Investigate innovative views of a business design

Transversal skills

  • Collect data.
  • Access and evaluate appropriate sources of information.
  • Write a scientific or technical report.
  • Make an oral presentation.
  • Summarize an article or a technical report.

Teaching methods

Experiential learning + group work

Resources

Ressources en bibliothèque

Dans les plans d'études

  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines

Semaine de référence

 LuMaMeJeVe
8-9     
9-10     
10-11     
11-12     
12-13     
13-14     
14-15     
15-16     
16-17     
17-18     
18-19     
19-20     
20-21     
21-22