CS-490 / 3 crédits

Enseignant: Wegmann Alain

Langue: Anglais


Summary

In this course, students practice designing digital business services. The students learn to apply the principles of technical sales while developing their own projects. Through this process, students gain insight into the co-creation of relationships between a company and its customers.

Content

Keywords

Entrepreneurial motivation, information inquiry, ecosystem analysis, competitor analysis.

 

Business definition, business services, IT services, segmentation, lead, prospect, opportunity, qualification, value proposition, quotation, break-even model.

 

The SEAM canvas, customer-relation management tool.

 

 

Learning Outcomes

By the end of the course, the student must be able to:

  • Create a precise and detailed description for a new business design
  • Analyze environmental as well as organizational factors in a business design
  • Design a business model in details (service, value, finance)
  • Assess / Evaluate alternative business strategies
  • Synthesize multiple marketing theories (from seminal publications)
  • Represent the key concepts of a business design (ecosystem, value, finance)
  • Interpret evidences collected through extensive interviews
  • Investigate innovative views of a business design

Transversal skills

  • Collect data.
  • Access and evaluate appropriate sources of information.
  • Write a scientific or technical report.
  • Make an oral presentation.
  • Summarize an article or a technical report.

Teaching methods

Experiential learning + individual work

Dans les plans d'études

  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines
  • Semestre: Printemps
  • Forme de l'examen: Oral (session d'été)
  • Matière examinée: Business design for IT services
  • Cours: 3 Heure(s) hebdo x 14 semaines

Semaine de référence

 LuMaMeJeVe
8-9     
9-10     
10-11     
11-12     
12-13     
13-14     
14-15     
15-16     
16-17     
17-18     
18-19     
19-20     
20-21     
21-22