This course is for engineers who are interested in creating a better relationship with the users of the engineers'technology. The experience the students gain is useful especially in the context of startups. This is also relevant for intrapreneur (engineers who seek to bring innovation in companies) and for anyone who seeks to establish and evolve their business relationships.

The course participants begin their projects by exploring an area that interests them. They evaluate with whom they can establish a company/customer relationship. They engage in a concrete relationship with someone interested in their idea. They establish the relationship by developing, delivering, and measuring the service. And they evolve these relationships through the digitalization of these services. These are not necessarily chronological stages of journey that the engineer needs to progress through.They are the five experiences that the students practice in the course.

To complete this journey, we provide the tools to help the course participants to develop the four following capabilities: (i) the curiosity - the receptivity to uncovering the unexpected, (ii) the awareness - the capacity to assess a reality in order to optimize solutions (iii) the service understanding - the capacity to represent what the company exchanges with its customers, (iv) the actions planning - the capacity to make the result concrete through actions.

Indeed, this is the SEAM method. We began developing it 1997, at EPFL. SEAM is a system thinking method that reconciles multiple theories from various disciplines from business engineering. SEAM is an open method.

Come practice with us! It might be uncomfortable and difficult, yet fun and interesting. By transcending this, you will learn new tools to reframe problems that are apparently impossible to solve.