MGT-203 / 2 credits
Teacher: Hertel Christina Julia
This class is designed for Bachelor students who are interested in understanding the concept of sustainable entrepreneurship and who want to acquire the knowledge and skills to tackle societal challenges through entrepreneurial venture creation.
This class is designed for Bachelor students who are interested in understanding the concept of sustainable entrepreneurshipâthat is, the process of identifying and exploiting opportunities to bring into existence innovative products, processes or services that aim at generating gains to individuals, the economy, society, and the planetâand who want to acquire the knowledge and skills to tackle societal challenges through entrepreneurial venture creation.
By adopting a process perspective â from initial problem recognition all the way to establishing an impactful social venture â this course offers a holistic overview of the steps involved in creating sustainable business models. An emphasis is put on harnessing technology for societal change. Given the systemic nature of many sustainability-related challenges, this course combines insights from various theoretical approaches, coupled with practical techniques and methods for analyzing and evaluating sustainable business opportunities, crafting holistic sustainable business models, and presenting professionally and convincingly to different audiences.
Sustainability, grand societal challenges, social, environmental, entrepreneurship, new venture creation, business model
Important concepts to start the course
Sustainable entrepreneurship: The process of identifying and exploiting opportunities to bring into existence innovative products, processes or services that aim at generating gains to individuals, the economy, society, and the planet
By the end of the course, the student must be able to:
- Discuss the multiple, interrelated challenges our society is facing
- Explain how entrepreneurship can be used to tackle societal challenges
- Analyze Business models and their potential to address societal challenges
- Assess / Evaluate different sustainable business strategies
- Develop buiness models that address societal challenges
- Take responsibility for environmental impacts of her/ his actions and decisions.
- Demonstrate the capacity for critical thinking
- Take feedback (critique) and respond in an appropriate manner.
- Make an oral presentation.
- Access and evaluate appropriate sources of information.
A Socratic style of teaching will be adopted to stimulate discussions and to appeal to studentsâ critical thinking abilities and problem-solving skills. To steer this active learning experience, the course will combine classical lectures with several interactive teaching methods, including group work, student presentations, individual reflection exercises, case studies, as well as guest speaker experiences. Accordingly, a major focus of the course is studentsâ group work on a business model for a sustainable venture, that means that students are asked to identify social and environmental problems, derive entrepreneurial opportunities to tackle these problems, analyze customer needs, and develop and iteratively adapt a business model. Throughout this process, students apply the theoretical knowledge acquired in the classroom and will be able to experience the early stages of new venture creation first hand.
In line with university regulations, class attendance is not mandatory in general. However, attendance for group formation and presentations is required. As large parts of this course are group-based, steady attendance is also critical for the sake of team spirit and fairness. Please contact Enrico as early as possible if you know that you will not be able to attend class (or need to come/leave later/earlier).
Expected student activities
We will form student groups who will work during the semester on a business model for a sustainable venture. Throughout the semester, each team will follow a step-by step process to develop a sustainable business model. Overall, we will have three pitching events in which teams get to present their progress (early idea presentations, mid-term presentation, final presentation).
Peer to peer feedback is a very valuable opportunity to learn from each other and to enhance the overall learning experience. We therefore ask all students to provide constructive feedback to their peers. During each pitching session, we will hand out a feedback sheet with 3-4 questions and each student will be asked to provide feedback for one team. We will grade the feedback sheets as your classroom participation grade and will share your suggestions and recommendations anonymously together with our own feedback to help the team to improve their business opportunity.
Students' final grade will be composed of both group and individual assignments with the following weighting:
Business model project (group work): overall 80%
(Idea presentation: 15%, mid-term presentation: 40%, final presentation: 45%)
Peer-to-peer feedback (individual work): overall 20%
|Others||We will use Slack to allow for a vivid communication culture among students and teachers|
In the programs
- Semester: Spring
- Exam form: During the semester (summer session)
- Subject examined: Sustainable entrepreneurship
- Lecture: 2 Hour(s) per week x 14 weeks