Coursebooks

How to design for value for space applications

EE-522

Lecturer(s) :

Ben Hamida Sonia Barbara

Language:

English

Summary

The objective of this course is to introduce a three-step methodology to support the iterative and incremental definition, exploration and evaluation of Business Model alternatives and System Architectures. The methodology will be applied to a space project.

Content

Decisions made in early design stages condition detailed design phases and considerably affect the cost and the success of the system or service under development. This success relies on the ability to satisfy customers' needs and expectations while ensuring profitability for the company. But customers may face difficulty to express their needs, and they are not ready to pay for everything.

Therefore, it is critical to elicit and assess the values not only for the customers, but also for the other stakeholders and the company itself. Decisions impacting value creation still need to be better understood and articulated by considering the unarticulated and latent stakeholder values, the complexity in system design and the economic benefit in developing the system or service.

This course introduces a three-step methodology to support the iterative and incremental definition, exploration and evaluation of BM alternatives and system architectures. The proposed methodology is composed of three steps:

  1. ValSearch: How to do market research for Business Model design
    1. Understand markets
    2. Understand customers
    3. Understand and develop an offer
    4. Capture competitors' business model
  2. ValUse: How to elicit values and design value propositions
    1. Elicit value-in-exchange
    2. Elicit value-in-use
  3. ValXplore: How to explore desirability, feasibility and viability of value propositions under uncertainty
    1. Explore business scenarios alternatives
    2. Design the business problem
    3. Explore the solution space

Keywords

market research, business model design, system design, tradespace exploration

Learning Outcomes

By the end of the course, the student must be able to:

Transversal skills

Teaching methods

lectures, exercises, projects

Expected student activities

Assessment methods

Supervision

Office hours Yes
Assistants No
Forum Yes

Resources

Virtual desktop infrastructure (VDI)

No

Bibliography

Ressources en bibliothèque
Videos

In the programs

Reference week

 MoTuWeThFr
8-9     
9-10     
10-11     
11-12     
12-13     
13-14     
14-15     
15-16     
16-17     
17-18     
18-19     
19-20     
20-21     
21-22     
Under construction
 
      Lecture
      Exercise, TP
      Project, other

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  • Autumn semester
  • Winter sessions
  • Spring semester
  • Summer sessions
  • Lecture in French
  • Lecture in English
  • Lecture in German