Coursebooks

Entrepreneurship & new venture strategy

MGT-413

Lecturer(s) :

Pan Nettra Danette

Language:

English

Withdrawal

It is not allowed to withdraw from this subject after the registration deadline.

Summary

This class is the foundational course in entrepreneurial management. This course provides a practical and theoretical overview of the iterative and experimental entrepreneurial process: from opportunity recognition to developing a viable, desirable and feasible business concept.

Content

Keywords

Entrepreneurship, New Firms, Technology Commercialization, Ideation, Prototyping, Lean Startup

Learning Outcomes

By the end of the course, the student must be able to:

Transversal skills

Teaching methods

Assessment methods

Continuous assessment combining:

40% New venture project (oral presentations and written report)

20% Classroom participation

40% Individual assignments

Supervision

Office hours Yes
Assistants Yes
Forum No
Others Office hours upon request

Resources

Virtual desktop infrastructure (VDI)

No

Bibliography

Resources for reading reflection & critique

Session 1: Introduction to entrepreneurship

Session 2: Identifying venture opportunities

Session 4: Developing a value proposition for your customer

Session 6: Basics of (entrepreneurial) marketing

Session 7: Delivering your value proposition (business model design)

Session 8: Reaching your customer (marketing tactics)

Session 10: Basics of strategy

Session 11: Finance and fundraising

Session 12: Surviving growth & success

Practical resources

Identifying venture opportunities (developing value propositions, discovering customers)

Marketing basics

Marketing tactics (growth)

Finance & Fundraising

Speaking to investors

Social entrepreneurship

Other resources

Ressources en bibliothèque
Websites
Moodle Link

In the programs

  • Management, Technology and Entrepreneurship, 2019-2020, Master semester 2
    • Semester
      Spring
    • Exam form
      During the semester
    • Credits
      4
    • Subject examined
      Entrepreneurship & new venture strategy
    • Number of places
      60
    • Lecture
      3 Hour(s) per week x 14 weeks
  • Management, Technology and Entrepreneurship, 2019-2020, Master semester 4
    • Semester
      Spring
    • Exam form
      During the semester
    • Credits
      4
    • Subject examined
      Entrepreneurship & new venture strategy
    • Number of places
      60
    • Lecture
      3 Hour(s) per week x 14 weeks
  • Energy Management and Sustainability, 2019-2020, Master semester 2
    • Semester
      Spring
    • Exam form
      During the semester
    • Credits
      4
    • Subject examined
      Entrepreneurship & new venture strategy
    • Number of places
      60
    • Lecture
      3 Hour(s) per week x 14 weeks
  • Energy Management and Sustainability, 2019-2020, Master semester 4
    • Semester
      Spring
    • Exam form
      During the semester
    • Credits
      4
    • Subject examined
      Entrepreneurship & new venture strategy
    • Number of places
      60
    • Lecture
      3 Hour(s) per week x 14 weeks
  • Management, Technology and Entrepreneurship minor, 2019-2020, Spring semester
    • Semester
      Spring
    • Exam form
      During the semester
    • Credits
      4
    • Subject examined
      Entrepreneurship & new venture strategy
    • Number of places
      60
    • Lecture
      3 Hour(s) per week x 14 weeks

Reference week

MoTuWeThFr
8-9
9-10
10-11
11-12
12-13
13-14
14-15
15-16
16-17
17-18
18-19
19-20
20-21
21-22
Under construction
Lecture
Exercise, TP
Project, other

legend

  • Autumn semester
  • Winter sessions
  • Spring semester
  • Summer sessions
  • Lecture in French
  • Lecture in English
  • Lecture in German