Coursebooks 2017-2018

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Applied corporate & industry analysis (MTE master only)

MGT-410

Lecturer(s) :

De Groot Eugène

Language:

English

Withdrawal

It is not allowed to withdraw from this subject after the registration deadline.

Remarque

OPEN TO MTE MASTER STUDENTS ONLY

Summary

The intent of this project is to encourage interchange between students and their mentors. Each student, in consultation with her or his mentor, will choose a company that the student will analyze in context of its primary industry. The company may be that of the mentor, but is not required to be.

Content

This project has two major parts.

The first part is an applied company and industry analysis of a firm as agreed upon by the student and her/his mentor. The format of the report is a detailed SWOTT (Strengths, Weaknesses, Opportunities, Threats, and (optionally) Trends) of the focal firm and its competitors in the context of the firm's identified industry. The identified industry need not correspond to the firm's overall classification nor its primary area of commerce; for example, an analysis of Nestlé does not have to be in terms of the company as a whole, but may instead be at the business-unit level (i.e. chocolate, coffee products, nutritional products, etc.). The student is wholly responsible for the research content of the report; while the mentor may choose to contribute information, it is neither mandatory nor expected. The student is, however, expected to interview two credible sources of information on the focal firm and its industry. This could be a competitor, an industry supplier, or a regulator.

The second part will be a series of skills-building seminars taking place throughout the semester. Three of these are basic sessions on writing academic and business reports. Since the final deliverables will be graded - in part - based upon the points discussed in this session, it is advisable to attend.

Keywords

SWOT Analysis

Competitive Industry Analysis

 

Learning Outcomes

By the end of the course, the student must be able to:

Transversal skills

Expected student activities

The student is expected to meet at least one time with her/his mentor in order to establish the focal company and its relevant industry sector. In the research undertaking, the student is expected to interview two persons either in the focal firm or in a firm operating in the relevant industry sector. 

The student will gather as much information on both focal firm and industry and perform a detailed SWOT analysis of the firm in context of its industry sector. The report is expected to be a minimum of 15 pages not including tables, figures, and references.

Assessment methods

Continuous assessment combining:

Final report (80%). It will be rated by two evaluators and the grade will be generated from their combined evaluations.

Participation (20%). It is validated by attendance to at least 3 seminar sessions as well as initial interaction with the mentor.

In the programs

Reference week

 MoTuWeThFr
8-9     
9-10     
10-11     
11-12     
12-13     
13-14     
14-15     
15-16     
16-17     
17-18     
18-19     
19-20     
20-21     
21-22     
Under construction
 
      Lecture
      Exercise, TP
      Project, other

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  • Autumn semester
  • Winter sessions
  • Spring semester
  • Summer sessions
  • Lecture in French
  • Lecture in English
  • Lecture in German